THE POWER OF PASSION OR HOW TO HAVE ENGAGED EMPLOYEES IN THE DIGITAL ERA
Autor (i): Abrudan Denisa, Daianu Dana Codruta
JEL: J24, M12, M14
Cuvinte cheie: employee, digital era, engagement
Abstract:
The 21st Century brings with it new approaches to organizational management. We all are witnessing the emergence of new business models, new collaborative working environments that require new forms of learning, new forms of communication through the introduction of artificial intelligence and augmented reality into our day-to-day life. Today, more than ever, different generations - X, Y and Z generations- are in a position to interact directly or indirectly, to work practically together - which is not easy at all, given that we are talking about values, principles, different or even totally opposed expectations. This paper aims to investigate and discover how the company can employ X and Y generations engaged in day-to-day work in a multinational company, human resources department.
The 21st Century brings with it new approaches to organizational management. We all are witnessing the emergence of new business models, new collaborative working environments that require new forms of learning, new forms of communication through the introduction of artificial intelligence and augmented reality into our day-to-day life. Today, more than ever, different generations - X, Y and Z generations- are in a position to interact directly or indirectly, to work practically together - which is not easy at all, given that we are talking about values, principles, different or even totally opposed expectations. This paper aims to investigate and discover how the company can employ X and Y generations engaged in day-to-day work in a multinational company, human resources department.
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