CASE STUDY: TIM HORTONS SOCIAL RESPONSIBILITY. GET BETTER INVOLVED TO BETTER PERFORM?
Autor (i): Alexandre Julien; Doina Muresanu
JEL: M12 Personnel Management
Cuvinte cheie: corporate social responsibility, Tim Hortons, fast food, CSR analysis models
Abstract:
Tim Hortons is a fast-food company that has been comforting Canadians for over 50 years, and more recently, Americans too. Beyond its impressive profits, it is a mainstay of maintaining Canadian culture, both inside and outside the country of origin. Based on recognized corporate social responsibility (CSR) analysis models (notably those of Pasquerro (2004) and Reidenbach and Robin (1991)), this paper proposes to provide an extended description of Tim Hortons' social responsibility practices. The exemplary behavior of this company in terms of CSR is a source of inspiration for other companies working in the same field. In addition to increasing profits, Tim Hortons does philanthropy, innovates, demonstrates transparency and ethics, cares about protecting the environment, cares about employees and helps developing countries, which are its main coffee suppliers.
Tim Hortons is a fast-food company that has been comforting Canadians for over 50 years, and more recently, Americans too. Beyond its impressive profits, it is a mainstay of maintaining Canadian culture, both inside and outside the country of origin. Based on recognized corporate social responsibility (CSR) analysis models (notably those of Pasquerro (2004) and Reidenbach and Robin (1991)), this paper proposes to provide an extended description of Tim Hortons' social responsibility practices. The exemplary behavior of this company in terms of CSR is a source of inspiration for other companies working in the same field. In addition to increasing profits, Tim Hortons does philanthropy, innovates, demonstrates transparency and ethics, cares about protecting the environment, cares about employees and helps developing countries, which are its main coffee suppliers.
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