ANALYSIS OF FACTORS SUPPORTING SWOT IN ORGANIZATIONAL STRATEGIC PLANNING
Autor (i): Rogério Morais
Cuvinte cheie: strategy; strategic planning; tactical planning; operations
Abstract:
This study identifies the challenges in strategic planning theory and explores effectiveness in planning practice at the strategic, tactical, and operational organizational levels using field research among employees from the beverage, private healthcare, education, banking, aerospace, telecom, pet, and petroleum industries in Brazil. The results show that all industries practiced the concepts presented in the strategic planning literature, but were deficient in quantitative analysis of the strategic factors that support strengths, weaknesses, opportunities, and threats analysis. Strategic and tactical organizational levels guide the planning process, while operational levels were excluded from strategy-related issues.
This study identifies the challenges in strategic planning theory and explores effectiveness in planning practice at the strategic, tactical, and operational organizational levels using field research among employees from the beverage, private healthcare, education, banking, aerospace, telecom, pet, and petroleum industries in Brazil. The results show that all industries practiced the concepts presented in the strategic planning literature, but were deficient in quantitative analysis of the strategic factors that support strengths, weaknesses, opportunities, and threats analysis. Strategic and tactical organizational levels guide the planning process, while operational levels were excluded from strategy-related issues.
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