ORGANIZATIONAL CULTURE, FACTOR OF ORGANIZATIONAL SUCCESS- DIAGNOSIS AND ANALYSIS

 
Autor (i): Maria-Elena, Gheordunescu; Traian, Hoidrag
 
JEL: M 21
 
Cuvinte cheie: organizational culture, organizational climate, traditions, rituals, organizational myths
 
Abstract:
Organizational culture exists regardless of the organization and is the one that "links the organization" in a chain of tacit understanding that offer specific human meaning to all organizational activities and processes. At the same time, it is the factor that influences the life of the organization, regardless of its size. Building the organizational culture takes into account the particularities of the interactions between the employees, the leadership and the quality of communication. This is why the main objective of this research is to identify what kind of organizational culture is present within the analyzed company and what kind of organizational culture is desired by its employees, using the OCAI questionnaire as a research method. 
 
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