GENDER DISCRIMINATION BETWEEN STORY AND REALITY - A MARKETING APPROACH
Autor (i): Elena, Enache1 Cristian, Morozan2
JEL: M31, J16
Cuvinte cheie: gender discrimination, women, men, marketing approach, shopping, merchants
Abstract:
In history, we find constant preoccupations which highlight the woman, who has been, is and will be for a long time to come, far from being called equal to the man. We do not intend to follow this subject meticulously, but to come quickly to this day and age, in an attempt to prove that, although a miracle in its own way, women are currently discriminated, not only because they do not have the necessary weapons to defend themselves, but also because the woman allows herself to be discriminated against. It's like she's resigned herself! That is why large companies have adapted their information programs. The advertising style, messages and media transmission, product design, store architecture, sales training and customer support policy are created to be specifically addressed to both sexes.
In history, we find constant preoccupations which highlight the woman, who has been, is and will be for a long time to come, far from being called equal to the man. We do not intend to follow this subject meticulously, but to come quickly to this day and age, in an attempt to prove that, although a miracle in its own way, women are currently discriminated, not only because they do not have the necessary weapons to defend themselves, but also because the woman allows herself to be discriminated against. It's like she's resigned herself! That is why large companies have adapted their information programs. The advertising style, messages and media transmission, product design, store architecture, sales training and customer support policy are created to be specifically addressed to both sexes.
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