ENTREPRENEURSHIP IN CRISIS, DEVELOPING YOUR OWN BUSINESS WITH 100% NATURAL FRUIT JUICE
Autor (i): Marica Denisa (Șopīrlă) Ovidiu Tița
JEL: L66, I15 , Z21
Cuvinte cheie: juice, apple, preserve, honey, intrapreneurship
Abstract:
In a life of crisis the best solution is to give birth or develop a profitable business. Through this work I want
to draw attention to the importance of developing your own business with your own or local products during the
crisis. Since they own an apple and pear orchard, they want to develop a business in this field. First of all I want
to develop a production line of 100% natural apple juice. And in the future, I have to develop a business with
jams/sweets. I'm looking to get a high quality juice with as much nutritional value as possible. Unfortunately, the
demand for valorization of apples in Romania is very low. Due to the seasonal ripening of apples, there is an
imbalance between production and fresh consumption of these fruits. This led me to direct some of the
production to processing in the form of apple juice. There are many fruit-growing areas in my area (Voinești,
Dāmbovița, Romania) but many apple growers have secured another existing source. Interest in apple culture
declined, orchards began to stop producing, grow old and disappear.
In a life of crisis the best solution is to give birth or develop a profitable business. Through this work I want
to draw attention to the importance of developing your own business with your own or local products during the
crisis. Since they own an apple and pear orchard, they want to develop a business in this field. First of all I want
to develop a production line of 100% natural apple juice. And in the future, I have to develop a business with
jams/sweets. I'm looking to get a high quality juice with as much nutritional value as possible. Unfortunately, the
demand for valorization of apples in Romania is very low. Due to the seasonal ripening of apples, there is an
imbalance between production and fresh consumption of these fruits. This led me to direct some of the
production to processing in the form of apple juice. There are many fruit-growing areas in my area (Voinești,
Dāmbovița, Romania) but many apple growers have secured another existing source. Interest in apple culture
declined, orchards began to stop producing, grow old and disappear.
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